Formerly ASA Cosmetics — Same formulas you loved. A new name.
Welcome to the next era: FRYL Beauty.
About FRYL Beauty
FRYL Beauty exists to create elevated, fashion-forward beauty essentials that feel soft, intentional, and luxurious—designed for women who curate every detail of their lives.
Your Invitation to FRYL
Sign up to receive early access, curated launch offers, and a first look at our luxury beauty collections.